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Law Firm Rankings Part II - Perspectives of In-house Marketers

Domain: Communications

Join LMA for the follow up to the discussion that began at the October 26th “Law Firm Rankings” Webinar. Facilitated by LMA President Nathan Darling, a panel of experienced in-house marketers from firms of differing sizes will focus on how they evaluate and manage the ever-growing number of law firm surveys.
“Law Firm Rankings – Part I” was a great introduction to the major ranking/survey companies and a valuable source of information regarding the strategies these companies use to differentiate themselves. How should a law firm effectively evaluate and respond to the growing numbers of survey requests? Is there a "tipping point" when firms have asked their clients too often to serve as a reference? When marketing staff is limited, how do we determine whether compiling info for rankings is the best use of time or personnel? Law Firm Rankings - Part II will attempt to answer these questions and more.

Presenters:
Nathan Darling, Past LMA President
Erin Corbin Meszaros, Chief Marketing Officer, Director of Practice Management, Burr & Forman
Adam Severson, Director of Business Development and Marketing, Faegre & Benson
Tasneem Goodman, Partner and Director of Market

Member Price: $79
Prospective Member Price: $99


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