In this session, seasoned PR professionals will give first-hand examples of how to identify opportunities to highlight your firm's expertise and position it as a thought leader in target media. They will demonstrate how to source potential stories- from following daily news and developing trends and applying that to your attorneys, to coaching your attorneys to become involved in the process so they come up with their own ideas. Then, they will share best practices for writing an effective pitch resulting in increased media placements; and for pursuing follow-up communications with editors to promote the best kind of coverage sought.
Barbara H. Brown, Director of Marketing & Business Development, Meagher & Geer PLLP;
Joshua Schneck, President & Founder, Snow Communications, Inc.
Member Price: $0
Prospective Member Price: $59