Restructuring Your Marketing Department for Maximum ROI

Domain: Business of Law

This session will address best practices for recalibrating your marketing department to integrate and maximize business development and marketing;
Structuring and supporting your marketing department given the resources you have to ensure maximum value;
• Adopting a structure that will allow you to focus on strategic and tactical issues;
• Evaluating the pros and cons of current marketing department structures;
• Leveraging examples from other professional service industries;
• Evaluating ways in which to measure your marketing ROI;
• What marketing functions should you consider outsourcing and why?

Joseph Calve, Chief Marketing Officer, Proskauer Rose LLP

Member Price: $0
Prospective Member Price: $59

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