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Relevance: Relationships: Revenue - Pathways to Profitability through Client Loyalty

Domain: Client Services, Business Development

We all know that it's more cost effective to retain clients than to find new ones. However, when it comes to demonstrating excellent customer service in an effort to retain and maintain current clients, lawyers often take their relationships for granted. To help law firms understand how they can stay relevant to their clients and grow relationships rooted in value. Akina will share data from their In-House Advisory Council on what in-house clients want in their lawyer and law firm relationships.
This session will:
• Provide a process to identify opportunities for client service innovation and expansion;
• Explore fresh ideas to help you re-think how to create, define and measure value with clients;
• Teach you how to analyze firm and client relationships to assess opportunity and create meaningful plans to drive revenue.

Presenters:
M. Christie Hind, Principal, Akina Corporation
Tracy LaLonde, Partner, Akina Corporation
Katalin Vlaskovits, Marketing Manager, Gibson, Dunn & Crutcher LLP

Member Price: $0
Prospective Member Price: $59

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