Thought Leadership: The New Frontier of Strategic Marketing

Domain: Business of Law

Marketing-driven thought leadership benefits firms in four key ways. It inspires innovation, impresses clients, supports attorney sales efforts and raises the profile and importance of the marketing department.
This session reviews a case study focused on the credit market crisis that includes primary research, published white papers and ongoing issues tracking.

Wendy Bernero, Chief Marketing Office, McKee Nelson
Michael Grant, Partner, Business Analysis ShiftCentral Inc.

Member Price: $0
Prospective Member Price: $59

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