LMA International
Domain: Technology Management
The Gartner Group predicts that by 2017, the CMO will spend more on technology than the CIO. Our future success as marketers is now tied to understanding and mastering online technology because our customers are increasingly getting their information online and living their lives online. This session examines the implications of the pace of technological change, identifies the technology trends and explores the tools that will make us successful.
Presenter:
Adam L. Stock, Chief Marketing and Client Services Officer, Allen Matkins
Member Price: $39
Prospective Member Price: $59
