Big Ideas from Not-so-big Law Firms: Case Studies from Mid-sized Firms

Domain: Communications

You don't have to work at a big law firm to have a great marketing and business development program. Although staffs and budgets may be smaller, there are plenty of innovative and successful programs underway at mid-sized, regional and boutique law firms.

In this session, in-house marketers at three mid-sized law firms will showcase creative and effective marketing/business development programs underway:

  • FordHarrison: LEAP: An attorney coaching and training program with measurable results
  • Graydon Head: Making the transition from marketing to business development
  • Maslon Edelman Borman & Brand: A holiday initiative that engages lawyers, staff, clients and the community

The program will be moderated by Sally Schmidt, who has worked extensively with mid-sized law firms on their marketing and business development initiatives.

Sally Jo Schmidt, President, Schmidt Marketing, Inc.
Paul Darwish, Chief Business Development Officer/Director of Marketing, Graydon Head & Ritchey
Pamela K. Roemer, Director of Marketing and Business Development, Maslon Edelman Borman & Brand, LLP
Melodie Tilley, Chief Client Development OfficerFord Harrison

Member Price: $39
Prospective Member Price: $59

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