You don't have to work at a big law firm to have a great marketing and business development program. Although staffs and budgets may be smaller, there are plenty of innovative and successful programs underway at mid-sized, regional and boutique law firms.
In this session, in-house marketers at three mid-sized law firms will showcase creative and effective marketing/business development programs underway:
- FordHarrison: LEAP: An attorney coaching and training program with measurable results
- Graydon Head: Making the transition from marketing to business development
- Maslon Edelman Borman & Brand: A holiday initiative that engages lawyers, staff, clients and the community
The program will be moderated by Sally Schmidt, who has worked extensively with mid-sized law firms on their marketing and business development initiatives.
Sally Jo Schmidt, President, Schmidt Marketing, Inc.
Paul Darwish, Chief Business Development Officer/Director of Marketing, Graydon Head & Ritchey
Pamela K. Roemer, Director of Marketing and Business Development, Maslon Edelman Borman & Brand, LLP
Melodie Tilley, Chief Client Development OfficerFord Harrison
Member Price: $39
Prospective Member Price: $59