Domain: Business Development
Nearly every firm in the AMLaw 200 has an alumni program of some description, but is it in the corner gathering dust or is it a living, breathing source of referrals and direct engagements?
Matt Parfitt and Vik Gupta will present best practice and the Crowell & Moring case study on developing a business development led alumni program, from setting clear objectives and strategy, to effective execution, attorney involvement, measurement and ultimately business growth.
The central theme of the discussion will be how marketing technology and automation underpins an alumni program while keeping the attorney, their valuable relationships and the business development goal at the core. The audience will get an understanding on how to strategically plan an alumni program, hear best practices using Crowell & Moring’s approach as a case study and learn how technology unlocks the alumni business development potential at scale.
Matt Parfitt, President, Vuture U.S.
Vikram Gupta, Marketing Technology & Operations, Crowell & Moring LLP
Member Price: $59
Prospective Member Price: $79