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Why Corporate Journalism?

Domain: Communications

This interactive discussion will use examples from inside and outside the legal industry to illustrate the increasing use of corporate journalism. The presentation will cover:

  • How corporate journalism is gaining traction as a marketing technique.
  • Why law firms are uniquely positioned to benefit from corporate journalism.
  • Concrete examples of manageable projects that law firm marketing departments can undertake as they begin to experiment with corporate journalism.

Presenters:
Julie Gurney, Director of Marketing & Communications, Benesch, Friedlander, Coplan & Aronoff LLP
John Corey, President, Greentarget
John C. Ford, Vice President, Hellerman Baretz Communications

Member Price: $39
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.