This interactive discussion will use examples from inside and outside the legal industry to illustrate the increasing use of corporate journalism. The presentation will cover:
- How corporate journalism is gaining traction as a marketing technique.
- Why law firms are uniquely positioned to benefit from corporate journalism.
- Concrete examples of manageable projects that law firm marketing departments can undertake as they begin to experiment with corporate journalism.
Julie Gurney, Director of Marketing & Communications, Benesch, Friedlander, Coplan & Aronoff LLP
John Corey, President, Greentarget
John C. Ford, Vice President, Hellerman Baretz Communications
Member Price: $39
Prospective Member Price: $59
This session includes video, audio and synced presentations for an enhanced virtual learning experience.