Domain: Business of Law
There is common ground between the barrister and the 'barista' - you just have to know how to find it. [Metaphor: 'barista' - or one who serves - just like marketers do!] It's about identifying and understanding the lawyers' priorities and communication styles while balancing our desires to keep marketing and business development goals on track. This panel will offer practical advice on speaking language lawyers will understand, leveraging generational commonalities, delivering results that will build credibility and establishing a career network. It will also review and respond to real-life "mini case studies" supplied by the session attendees during this highly interactive session.
Roy Sexton, Senior Vice President of Corporate Affairs, Trott & Trott
Heather Morse, Director of Marketing, Greenberg Glusker Fields Claman & Machtinger LLPGina Furia Rubel, President/CEO, Furia Rubel Communications, Inc.
Megan McKeon Senior Marketing Manager, Katten Muchin Rosenman LLP
Member Price: $39
Prospective Member Price: $59
This session includes video, audio and synced presentations for an enhanced virtual learning experience.