Partners in Education and Programming


Harvard Law School Executive Education piloted the Sector Leadership MasterClass in London last spring. In response to US demand, HLS Executive Education is teaching the second iteration of the Sector Leadership MasterClass on December 7-8th, 2017 in New York.

In general terms, the MasterClass covers: (1) Why firms should adopt a sector approach, (2) What a sector approach looks like, and (3) How a firm can go about implementing this organizational change. The curriculum includes client strategy and smart collaboration techniques for sector leaders, setting firm-wide strategy and allocating the proper resources to it, motivating professionals to change behaviors to implement the strategy, and the necessary performance metrics for sector analytics. The MasterClass also includes guided roundtable conversations and exercises to solve sector challenges, so that participants walk away with practical applications for executing the strategy.

Learn more about the program, and apply by November 15th, 2017 for the LMA member price of $3,750.

This MasterClass is for CMOs, CxOs, sector leaders, and other senior firm leaders involved in the firm’s discussion around industry sectors. HLS Executive Education encourages firm cohorts as the experience in London suggests that firms got the most out of the MasterClass when the CxO or other senior administrator overseeing the sector strategy attended along with a couple partners (ideally, current or potential sector leaders).

Please contact Anusia Gillespie, Senior Manager of Program Development, with any questions. You can also download this flyer to learn more. 


The Design Thinking Certificate Program at Rutgers University is a unique professional and management education learning experience opportunity. Participants work collaboratively in small teams to solve real world problems with guidance from experienced subject matter experts. Students learn how the best firms in the industry use new techniques to gain deep customer insights and drive innovation. Learn more about the program and hear from past participants

LMA Members – Attend the 4-Day In-Classroom Certificate Program 

For the January 29 - February 1 workshop, LMA members can enjoy 20% off as a single attendee. The session includes: 

  • 8 content-rich modules provided by design experts
  • Design Thinking Portfolio & all course materials
  • Daily continental breakfast and lunch

Please contact membersupport@legalmarketing.org to obtain your discount code. 

Click here to register. 

LSSO | Legal Sales and Service Organization | LMA partner

The Legal Sales and Service Organization (LSSO) provides resources as well as educational conferences and workshops to further develop the skills of legal sales and service professionals. Faculty include highly respected professionals and academics in: sales, service and total quality and process management. LSSO membership is for professionals who recognize that business and client development skills must be cultivated to successfully sell legal services and retain clients. For more information, visit http://www.legalsales.org/.

SMPS | Society for Marketing Professional Services | LMA partner

The Society for Marketing Professional Services (SMPS) was created in 1973 by small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities for the architectural, engineering and construction firms that they served. Today, the association has a membership of more than 5,600 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States, Europe and Canada.  For more information, visit www.smps.org.

Click here to request information on joining LMA as a Partner in Education and Programming.