Title: What You Need To Know Before You Go
Date: Thursday, April 9, 2015
Time: 10:00 a.m. Pacific / 1:00 p.m. Eastern




Ashraf Lakhani
Director of Business Development
and Marketing
Porter Hedges LLP

Anne-Malloy-Tucker.gifAnne Malloy Tucker
Chief Marketing Officer
Hunton & Williams


Excitement for the 2015 LMA Annual Conference is building. You have registered, made your travel arrangements, and now need a plan to get the most out of the conference. As conference co-chairs, we would like to invite you to a preview of what to expect in San Diego and help you prepare to get the most out of your experience

Please join us for a short webinar covering the following topics:

Agenda – It’s full of great content and we’ll walk you through how it came together to help you decide what sessions to attend.
Networking – There are no shortage of opportunities before and during the conference and we’ll offer a few tips on ways to make new friends.
Social media – We’ll update you on the ways to virtually communicate with fellow attendees real time and share what’s happening with those not able to attend.

We’ll field your questions as well – we’ll help with logistics, area activities and anything else you want to throw our way! Look forward to connecting soon.

Title: Pre-Kale: First Steps for Effective Content Marketing – 10 Things you Must have in Place to be Successful
Date: Wednesday, March 11, 2015 
Time: 9:00 a.m. Pacific / 12:00 p.m. Eastern




Deborah McMurray
CEO and Strategy Architect
Content Pilot, LLC

E. Leigh Dance
ELD Project Marketing International, Inc.


In the same way that kale now pops up on every menu these days, “content strategy” is the marketer’s topic du jour. The problem is that talking about it isn’t driving firms to embrace it. And marketers don’t know where to begin to ensure the greatest success for their efforts.

As a precursor to their panel at the LMA Conference, “Content Strategy is the New Kale,” Deborah, Leigh, and Elonide will identify the list of 10 things that must be in place for you to be successful in your content marketing. The actual content creation is a fraction of the formula for success!

Elonide Semmes
Right Hat LLC



TitleThe Roadmap for Your Future:
Navigating and Accelerating Your Career in Legal Marketing Learn from the LMA’s Rising Stars!

Duration: 45 minutes



Ian Turvill
Chief Marketing Officer
Freeborn & Peters LLP






Ian Turvill, CMO of Freeborn & Peters LLP, will be moderating a panel on career development at the 2015 LMA Annual Conference.

As a preview of some of the topics and questions to be discussed in April, and as a powerful complement to the program at the Annual Conference, Ian will be hosting a webinar with four other “leading lights” in the legal marketing profession, including:

  • Elizabeth Boehm, Senior Marketing and Business Development Manager, Benesch Friedlander Coplan & Aronoff LLP, 2014 LMA International Rising Star
  • Dustin Laws, Director, Law Firm Management Practice, Major, Lindsey & Africa
  • Melissa Marshall, Regional Marketing Manager, Clark Hill PLC, 2012 LMA International Rising Star
  • Heather McCullough, Director of Business & Practice Development, Nexsen Pruet

This will be a must-attend event for anyone who wants to see his or her career grow rapidly over the next one to three years. And if you are a senior marketer, we encourage you to invite your legal marketing mentees to join you at a constructive and energizing program.

Career advancement during the early stages of your career in legal marketing involves many considerations, so in addition to questions from the moderator, webinar participants will have the opportunity to pose questions directly to the members of the webinar panel.

Title: Creating a Cross-Selling Culture Shift
Duration: 60 minutes




David Freeman
David Freeman Consulting Group, LLC




In advance of the release of his new book on cross-selling, David H. Freeman, J.D., one of the speakers at our upcoming Annual Conference in April, will conduct a webinar on how to improve the culture of cross-selling throughout a firm. During this webinar, which is co-sponsored by his publisher, the Ark Group, participants will learn how to:

  • Increase firm-wide buy-in to the importance of cross-selling
  • Identify and overcome key obstacles that impede the flow of cross-selling activity
  • Cross-connect groups and individuals who have the greatest potential for success
  • Approach the relationship lawyer to achieve buy-in and sustained effort
  • Get client meetings and maximize effectiveness during those meetings
  • Show leaders how to develop and support new cross-selling habits

The webinar will be led by David H. Freeman, J.D., founder of Law Firm CultureShift®, who was voted the top law firm business development consultant and coach for three consecutive years in nation-wide National Law Journal surveys.