Analytical Mindset Meets Emotional Intelligence
Creating Content that is Strategic and Emotionally Engaging to Drive Business
When it comes to making content decisions, we all acknowledge the vital role of technology in shaping our marketing strategies. But data and SEO strategies can’t work alone for longer term engagement – we have to find a way to also connect emotionally with our audiences to build deeper relationships and loyalty. There is a fluid interplay between data driven strategies to GRAB the attention of your audience coupled with the omni-present emotional intelligence needed to KEEP them engaged.
In this program, we’ll explore the dynamic interchange between data-driven marketing strategies and EQ driven content creation. JD Supra founder Adrian Lürssen will lead the discussion, featuring:
- Lynn Foley, Partner & CEO, fSquared Marketing, who will discuss how to craft successful, data-informed content marketing strategies that will attract attention.
- Susan Kostal, Content and Media Consultant, who will discuss how to produce communications that will develop the emotional connection necessary to keep your audience engaged.
- Carol James, Director of Marketing and Business Development, Jeffer Mangels will offer some real-world examples of the data-EQ playbook in action.
We hope the program will stimulate your thinking and inspire you to consider your own approach as you balance these strategies in tandem.
- Strategies for identifying and prioritizing content marketing opportunities
- Understanding the connection between content marketing & SEO
- Measurement and tracking best practices
- Learn how to create psychological connections
- Understand importance of and learn to craft client personas
- Learn verbal and written techniques that generate buy-in in communications
- Improve your own skill set, as well as learn strategies for coaching others in your firm
Reception & Networking — 11:30am
Panel Discussion — 12:00pm
Program Concludes — 1:15pm
Bar Association of San Francisco
301 Battery Street,
San Francisco, CA 94111
Non-LMA Members - $50.00
Livestream Watch Party Location
Sacramento - Kronick Moskovitz
400 Capitol Mall
Sacramento, CA 95814