Analytical Mindset Meets Emotional Intelligence

Creating Content that is Strategic and Emotionally Engaging to Drive Business


When it comes to making content decisions, we all acknowledge the vital role of technology in shaping our marketing strategies. But data and SEO strategies can’t work alone for longer term engagement – we have to find a way to also connect emotionally with our audiences to build deeper relationships and loyalty. There is a fluid interplay between data driven strategies to GRAB the attention of your audience coupled with the omni-present emotional intelligence needed to KEEP them engaged. 

In this program, we’ll explore the dynamic interchange between data-driven marketing strategies and EQ driven content creation. JD Supra founder Adrian Lürssen will lead the discussion, featuring:

  • Lynn Foley, Partner & CEO, fSquared Marketing, who will discuss how to craft successful, data-informed content marketing strategies that will attract attention.
  • Susan Kostal, Content and Media Consultant, who will discuss how to produce communications that will develop the emotional connection necessary to keep your audience engaged.
  • Carol James, Director of Marketing and Business Development, Jeffer Mangels will offer some real-world examples of the data-EQ playbook in action.

We hope the program will stimulate your thinking and inspire you to consider your own approach as you balance these strategies in tandem.

Key Takeaways:

  1. Strategies for identifying and prioritizing content marketing opportunities
  2. Understanding the connection between content marketing & SEO
  3. Measurement and tracking best practices
  4. Learn how to create psychological connections
  5. Understand importance of and learn to craft client personas
  6. Learn verbal and written techniques that generate buy-in in communications
  7. Improve your own skill set, as well as learn strategies for coaching others in your firm

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Thursday, June 13th, 2019

Reception & Networking — 11:30am

Panel Discussion — 12:00pm

Program Concludes — 1:15pm


Bar Association of San Francisco

301 Battery Street,
Third Floor
San Francisco, CA 94111

Get Directions


LMA Members (with program pass) - FREE
LMA Members - $35

Non-LMA Members - $50.00

Livestream Watch Party Location

Sacramento - Kronick Moskovitz

400 Capitol Mall
27th Floor,
Sacramento, CA 95814

Get Directions

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