Calendar: Boston Calendar
Type: Public
Title: Boston: The Social Media Master Class
Group: Organization Members
Owner: Susan Russon [LMA Northeast]
Start: Nov 14, 2018 12:00 PM America/Eastern
End: Nov 14, 2018 01:30 PM America/Eastern
Description: It doesn’t matter if you are at a big firm with a big budget, or a small firm with a small budget, you can make a major impact with social media if you are resourceful, creative and focused.

This is THE program for legal marketers who want to get more from their social media marketing efforts and learn more about what’s new in law firm social media.

LMA Northeasters Guy Alvarez and Stefanie Marrone will provide attendees with practical, innovative, actionable and budget-friendly ideas, tactics and strategies to create a powerful online social media presence that will raise the profile of your firm and your lawyers. They will provide attendees from firms of all sizes and budgets with actionable tips and takeaways to help them stand out from the competition and achieve meaningful results from their social media marketing efforts through carefully crafted content.

This interactive session will also explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships. Attendees will also learn how to effectively use social media for lead generation and business development.

The bonus of this program is that many of these tactics and strategies can be used to enhance the professional brands of legal marketers as well – so attendees will be able to learn some new tips to help grow their own influence, potential and network in the legal marketing industry.

Attendees will gain hands-on experience during the program and have the opportunity to create a visual post using what they’ve learned post it to social media using the #LMANE_Boston hashtag and @LMANortheast handle.

Learning Outcomes:

**How to incorporate visuals into your social media campaigns
**How to repurpose and leverage all of your content and visual assets
**The key to effectively using hashtags
**How to use LinkedIn to build your professional brand
**What to say when you have nothing to say
**Tips for using analytics and metrics to writing content that draws in readers
**Using an editorial calendar to plan future content and maximize content assets
**How paid social media enhances your organic efforts
**Tips for using analytics and metrics to writing content that draws in readers
**How to create content, the right content mix, and sources of content (including how often (and what times of day) to post your social media updates, for maximum exposure and engagement
**How to get the most likes, shares and comments on your posts

Guy Alvarez - the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.

Twitter: @guylaw1313

Stefanie Marrone helps companies effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms for revenue generation and visibility. She is currently the Director of Business Development and Marketing for Tarter Krinsky & Drogin LLP, a full-service, mid-size law firm in New York City. Stefanie is a frequent speaker and published author on a wide range of communications, content marketing and social media topics. She is currently serving a two-year term as secretary of the LMA's Northeast Region and serves on the editorial committee of Strategies, the LMA’s flagship publication.

Twitter: @StefanieMarrone
Location: Nutter McClennen & Fish LLP, 155 Seaport Boulevard, Boston
Registration Link: https://www.legalmarketing.org/e/in/eid=683

November 2018 Program Sponsor

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