Boston: Process Improvement for Competitive Advantage and Profitability
||Boston: Process Improvement for Competitive Advantage and Profitability
||Susan Russon [LMA Northeast]
||Jul 10, 2018 12:00 PM America/Eastern
||Jul 10, 2018 01:30 PM America/Eastern
||Lawyers, marketers, and other business professionals in law firms face increasing pressure to find greater efficiencies while continuing to deliver exceptional work and superior service. Process improvement is an approach that helps identify and reduce errors, as well as wasted time and resources, while increasing the likelihood of success and improving predictability and profitability.
During this program, you will learn:
• How law firms are employing process improvement and project management to deliver real value to clients and increase profitability
• How to introduce process improvement and spot process excellence in action at your law firm – and then turn it into a competitive advantage for business and client development
• How law firm marketing and business development departments are improving their own processes, such as responding to RFPs, event management, content marketing, onboarding and more
• The power of automation as a marketing process improvement tool in a 15 minute TED-style talk.
About the Presenters
Catherine Alman MacDonagh is a former corporate counsel and law firm executive who now provides training and consulting services in process improvement and project management, strategic planning, marketing and business development. A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute, which offers process improvement and project management certifications, courses and consulting services specifically designed for the legal profession. Catherine is an adjunct professor at Suffolk Law School and George Washington University (Master's in Law Firm Management). She has previously served in a variety of leadership positions for the LMA.
Matt Parfitt is the President of Vuture, a professional service marketing automation technology. With 19 years of marketing communications experience, 10 of which are exclusively within the legal industry, Matt helps firms design and implement ongoing marketing communications programs. Matt regularly speaks to legal marketing teams, and is an active member and speaker at LMA events. He is currently serving as a Director for the LMA Northeast Regional Board.
Fees: Advance: LMA members $35/Non-members $50,
Walk in: LMA members $45/Non-members $60
||Foley Hoag, 155 Seaport Boulevard, Suite 1600, Boston, MA 02210
||LMA Northeast Regional Administrator
July 2018 Program sponsored by