Philadelphia: The Social Media Master Class

Calendar: Philadelphia Calendar
Type: Public
Title: Philadelphia: The Social Media Master Class
Group: Organization Members
Owner: Susan Russon [LMA Northeast]
Start: Feb 27, 2018 12:00 PM America/Eastern
End: Feb 27, 2018 01:30 PM America/Eastern
Description: Getting a like, share or comment on a social media post feels like a victory, but how does a law firm build this engagement into long-term tangible ROI? Find out how in this master class, which will provide attendees with ideas, tactics and strategies for creating a powerful online social media presence that will raise the profile of your firm and lawyers and lead to revenue generation/business development.

Attendees of this interactive session will obtain:

What’s new on Twitter, LinkedIn, Instagram and Facebook and guidance on increasing reach on each of these platforms

Tips on creating content, sources of content and the right content mix for each social network, including how often and at what times of day to post updates, for maximum exposure and engagement

Suggestions on creating an effective content marketing and social media strategy that helps firms repurpose their content

A closer look at social media marketing successes and failures, with tips on where to spend your time and effort for firms of all sizes

Discussion of effective analytics and measurement tools and what to do with them

This program supports the Communications, Marketing Management, Technology Management domains within LMA’s Body of Knowledge.
Location: Morgan Lewis & Bockius
1701 Market Street
Philadelphia, PA 19103
Registration Link:
Contact Name: LMA Northeast Regional Administrator
Contact Email:

February 2018 Program Sponsor

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