||Metro New York Calendar
||NY CMO SIG - The Leadership Factor: Management and Communications During a Crisis
||Susan Russon [LMA Northeast]
||Mar 14, 2018 12:00 PM America/Eastern
||Mar 14, 2018 02:00 PM America/Eastern
||Planning for a crisis isn’t simply about having a playbook to deploy at a moment’s notice. The human element of crisis management can be the factor that makes the difference between a one-day crisis becoming a full-fledged communications disaster. A CMO’s relationship with the firm’s partners and leadership, as well as the firm’s staff, and the trust engendered by those relationships, paves the way to efficient decision-making. Deborah Farone, Jamie Diaferia and Zach Olsen will discuss the internal relationships and documents that need to be in place prior to a crisis, the mechanics of crisis management and the most common scenarios law firms face.
This program will also focus on
**How to work seamlessly and effectively with outside parties, including crisis counselors and government officials
**The steps and positioning to take when working with firm management
**How to engage your staff so that they on board with unfolding events, without becoming an inadvertent liability
**Understanding the differing protocols for a traditional crisis vs. a data breach
About Our Presenters:
As CMO of two of the world’s most successful law firms, Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP, Deborah Farone established and led the business development and communications functions at both firms. Prior to joining legal marketing, she honed her crisis communications and management skills at Towers Watson, a global consulting firm. Throughout her career, she has dealt with communications and management issues ranging from cyber breaches and government investigations to unexpected changes in leadership. Ms. Farone is a past president of the LMA’s New York chapter, the recipient of the chapter’s inaugural Legacy Award, and past Chair of the New York City Bar’s marketing communications committee. She is currently writing a book on the best practices in law firm marketing and consulting, as Farone Advisors LLC, with four professional service firms.
Jamie Diaferia, the founder and CEO of Infinite Global, counsels leading professional services firms on their media, litigation and crisis communications strategies. His clients include Am Law 100 law firms and accounting, financial services and consulting firms, as well as individuals and corporations involved in high-stakes crises and legal battles. During the course of Jamie's two-decade career he has worked behind the scenes of many of the biggest stories in the news, including Enron’s collapse, the Penn State scandal and multiple high-profile civil and criminal prosecutions. He has twice been named one of Lawdragon's 100 Leading Legal Consultants and Strategists and is among PR News' 50 Game-Changers of PR.
Zach Olsen co-leads Infinite Global’s crisis response and reputation management group, helping organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines. He provides strategic counsel on internal and external communications campaigns, high-stakes litigation PR efforts and expertise assessing and responding to public-facing crises. Clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the U.S. and abroad.
We hope you can join us!
Despina Kartson & Dawn Longfield, Co-Chairs, New York Local LMA CMO SIG
COST: Free for active NY City Group CMO SIG LMA members*. Lunch will be provided
* This group is comprised of NY City Group LMA members who are the most senior in-house marketing and business development leaders of law firms and other professional services firms.
||Duane Morris, 1540 Broadway (Building entrance on 45th Street, just east of Times Square)
||RSVP TO Dawn Longfield, 212.468.4981