Calendar: Metro New York Calendar
Type: Public
Title: NY: Say What?!: How to Effectively Navigate Difficult Conversations
Group: Organization Members
Owner: Susan Russon [LMA Northeast]
Start: Sep 20, 2018 12:00 PM America/Eastern
End: Sep 20, 2018 02:00 PM America/Eastern
Description: To be an effective legal marketer, we often have to say “no” or “what if we do it this way?” What is the best way to package your message so that you are persuasive yet mindful of your internal client’s perspective?

Join the LMA New York Local Group for an interactive panel designed for legal marketers of all levels that will provide attendees with the tools (or sharpen the ones they already have) to navigate difficult conversations. Following role-playing exercises that address difficult conversations, our panelists will explore recommended communication approaches. Audience discussion will be encouraged throughout the program. The panel will conclude with takeaways that attendees – whether they are an introvert or an extrovert – can incorporate into their daily conversations with a variety of constituencies from partners to peers, and superiors to direct reports. Our panel will cover tricky conversations such as how to effectively “negotiate” in the law firm environment, how to deliver bad news, and how to pitch a new idea.

• John Bologna, Manager, Marketing & Business Development, Shearman & Sterling
• Marsha Redmon, Marsha Redmon Communications
• Carolyn Sandano, Senior Client Development Manager, Akerman LLP
• Joe Calve, Chief Marketing and Business Development Officer, McGuire Woods
Location: Hogan Lovells LLP, 875 3rd Ave, New York, NY 10022
Registration Link:
Contact Name: LMA Northeast Regional Administrator
Contact Email: