BAY AREA: Creating and Conveying Content that Clients Count On
Calendar: Bay Area Calendar
Type: Public
Title: BAY AREA: Creating and Conveying Content that Clients Count On
Group: Bay Area Local Group
Owner: Stacy Pollicino [LMA West Region]
Start: Sep 21, 2017 01:30 PM America/Central
End: Sep 21, 2017 03:30 PM America/Central
Description: The strength behind a good content strategy is ensuring that it is focused and consistent with a firm's key branding message. PR and communications professionals can play a vital role in both helping develop content and delivering it to various audiences. Our panel of content and PR experts will help you better understand what a content strategy is, how to develop one, how to use various communication channels to deliver your message and how to determine if your strategy is working or not.

Key Takeaways
• How to get started developing a good, solid content strategy
• Best communication channels for getting your content out
• Using analytics to improve and focus our strategy
Location: Bar Association of San Francisco
301 Battery Street, 3rd Floor
San Francisco, CA 94111
T: 415.982.1600
Registration Link: http://lmawest.wildapricot.org/event-2455011
Contact Email: lmawest@legalmarketing.org