Our Paper Bag Lunch Series is Back!
||Western Canada Calendar
||Paper Bag Lunch Series: The 'B' Word: Living the Brand
||Andrew Dawoud [Dentons Canada LLP]
||Sep 06, 2017 11:45 AM America/Pacific
||Sep 06, 2017 01:15 PM America/Pacific
||The third and last installment in our Paper Bag Lunch series, come join your fellow legal marketers with your lunch in hand as we review our last topic from the 2017 LMA Annual Conference and discuss how best to leverage this knowledge in our respective firms!
Branding doesn't have to be a bad word, and it doesn't have to break the bank. Done right, and with the proper buy-in, branding (or rebranding) can differentiate your firm and make you stand out from the competition. It's a strategy for calculated growth and sustained business success, not an exercise in drawing pretty pictures (although great design is important).
Drawing upon more than a decade of experience as a brand strategist, and on interviews with hundreds of lawyers and key stakeholders, presenter Morgan MacLeod provides a fun and informative look at the essentials of developing a brand strategy in a professional environment.
• How to build brand equity for your firm and manage the process internally
• The importance of process and consistency in product and service delivery
• How engage key stakeholders to "live" and deliver the brand
• Why most brand equity campaigns fail and strategies to overcome these obstacles
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