NY CMO SIG: Business Case for Marketing Operations
||Metro New York Calendar
||NY CMO SIG: Business Case for Marketing Operations
||Susan Russon [LMA Northeast]
||Jun 21, 2017 12:00 PM America/Eastern
||Jun 21, 2017 02:00 PM America/Eastern
||In today’s law firm, marketing and BD leaders are looking for ways to capture and quantify their impact on the bottom line. They need hard data to advance the dialogue between law firm leadership and the Revenue EnablersÔ who are critical to advancing their strategies. The emerging discipline of Marketing Operations offers tools to meet that need and beyond. Through the use of data, analytics, technology and process management, Marketing Operations seeks to increase marketing/BD efficiency and organizational agility, and to measure how the function supports revenue growth.
This session will review the results of Calibrate Legal’s latest research study which benchmarks how North American and UK law firms measure up against seven dimensions of Marketing Operations effectiveness, including:
· Business Alignment and Accountability
· Performance Management
· Business Processes
· Revenue Enablement
· Systems and Technology
· Talent and Knowledge
Session attendees will receive a complimentary copy of the full survey results.
Gordon Braun-Woodbury, Marketing Operations Consultant, Calibrate Legal
Gordon is a B2B marketing leader with over 30 years’ experience in the professional services sector—most recently as Executive Director, Marketing Operations for KPMG Canada. During his career Gordon has led projects to select and implement CRM systems, directed corporate communications teams, redesigned marketing business processes, and delivered large-scale organizational change programs for corporate marketing. Gordon leads Calibrate Legal’s marketing operations consultancy.
Jennifer Johnson Scalzi, CEO, Calibrate Legal
Jennifer possesses nearly two decades of professional services experience including six years inside of a law firm as head of recruiting, and 14 years in legal marketing executive search and organizational consulting. Her focus is to help clients understand the importance of their human capital investments, and to advance the dialog between law firm leadership and the Revenue EnablersÔ who are critical to advancing their strategies. Jennifer is a seer of possibilities and a provider of solutions.
We hope you can join us!
Dawn Longfield and Despina Kartson, Co-Chairs, NY City Group LMA CMO SIG
* This group is comprised of NY City Group LMA members who are the most senior, first chair, in-house marketing and business development leaders of law firms and other professional services firms.
||Cleary Gottlieb Steen & Hamilton, One Liberty Plaza, NY, NY