Boston: Business Development Coaching: Holding A Whistle Doesn't Make You A Coach
||Boston: Business Development Coaching: Holding a Whistle Doesn't Make You a Coach
||Susan Russon [LMA Northeast]
||Sep 19, 2017 12:00 PM America/Eastern
||Sep 19, 2017 01:30 PM America/Eastern
||Coaching is the act of helping others to continuously improve their performance. It is not a collection of administrative tasks and activities associated with a desired end result. Anyone who wishes to coach, whether you are a business professional or lawyer–manager, must concentrate on learning the discipline of improving the performance of others above all else.
Attendees will learn how coaching can exponentially improve the business development performance of an entire firm by improving the performance of all individuals as opposed to relying solely on a few key rainmakers.
While this theory may be embraced by many professionals in our industry, it is rarely applied in practice. Coaching by business development experts as well as lawyer-leaders, such as practice and office heads, is usually a collection of inspection and auditing activities. Instead of single consultant or marketer doing the coaching, we will discuss how to turn existing lawyer-managers who run offices, practice groups and client teams into effective coaches of their peers.
Advance LMA Members $35 / Non Members $50
Walk In LMA Members $45 / Non Members $60
Thank you to our sponsors, Clockwork Design Group, Inc. and Massachusetts Lawyers Weekly.
60 State Street
Boston, MA 02109