Metro Philadelphia: Revenue Generation Through Client Appreciation
||Philadelphia: Revenue Generation Through Client Appreciation
||Susan Russon [LMA Northeast]
||Sep 20, 2017 12:00 PM America/Eastern
||Sep 20, 2017 01:30 PM America/Eastern
||It’s often said that legal marketing is still a relationships game. Strengthening existing relationships is an important component of any law firm business plan, and client appreciation programs can be valuable tools in helping firms to retain existing clients and develop repeat business. In the increasingly competitive legal market, client appreciation programs also help guard against competitors by solidifying loyalty. In this session, marketers will learn how to make the case for investing more in existing clients as well as examples of successful client appreciation program components, including client teams, client feedback, client entertainment and expressions of gratitude.
This interactive program incorporates training and round table brainstorming on how to create and implement a successful client appreciation program within your firm. It is not a one-size-fits-all approach, so the practical ideas and tips that are presented will give attendees the opportunity to create a program that will drive real results within their own firms.
Attendees will gain insights into building and maintaining effective client appreciation programs, including:
**Making the case to leadership for investing more in existing clients
**Understanding the client satisfaction spectrum and striving for loyalty and advocacy in client relationships
**Examples of law firm client appreciation programs and what makes them successful
Heather McCullough, Partner,Society 54, LLC
Kathryn Whitaker, Director of Marketing & Business Development, McNair Law Firm
Members FREE Non members: $25
Thank you to our Program Sponsor TIKIT Ltd.
2929 Arch Street
Philadelphia, PA 19104