Philadelphia: Are You Smarter than a Solo Marketer?
||Philadelphia: Are You Smarter than a Solo Marketer?
||Susan Russon [LMA Northeast]
||Jul 20, 2017 12:00 PM America/Eastern
||Jul 20, 2017 01:30 PM America/Eastern
||Solo legal marketers with a small staff or limited resources are often overshadowed by big firm marketing teams. Marketing departments of one (or only a few) face a different set of challenges, and possibly even more obstacles when working with plaintiff’s attorneys. While many LMA members fit into one or two of the Body of Knowledge categories, most solo or small firm marketers need to be knowledgeable in all of them. This program will provide insights from seasoned professionals who have lived in both worlds.
In this interactive “Talk Show” panel, host Jamie Mulholland will interview two veteran solo marketers — celebrity style. Both panelists will have an opportunity to tell their stories and provide their perspectives on what it takes to “do it all.” Our show will then segue into questions posed by Jamie and audience members, who will then have their own turn answering questions to find out who in the room could handle the juggling act. The presentation will conclude with a fun surprise reveal of who really is smarter than a solo marketer!
Attendees will gain insights into the daily life of a solo marketer as well as:
• Guidance for solo marketers who may be struggling to find their way
• Tips for creating and/or improving on collaboration among administrative departments
• Strategies for building and utilizing a team without having an internal team
This program supports the Business Development, Business of Law, Client Services, Communications, Marketing Management and Leadership, and Technology Management domains within LMA’s Body of Knowledge.
Owner, Jamie Mulholland Marketing
Business Development Manager, Fox Rothschild LLP
(formerly Marketing Manager at Martin Law)
Marketing Director, Reger Rizzo & Darnall LLP
(formerly Business Development Manager, Fox Rothschild LLP)
LMA Members FREE, Non Members $25. Registration opens very shortly!
||White and Williams LLP
1650 Market Street
One Liberty Place, Suite 1800
Philadelphia, PA 19103-7395