LMA Western Canada is excited to invite you to our second knowledge session of the fall! Join your fellow Western Canada legal marketing community members for a panel discussion and Q&A on directories, rankings, their importance to law firms and to legal marketing in general.
BTI Consulting Group rankings (BTI Client Service 30, BTI Client Service A-Team) have effectively cornered the market for law firm client service rankings. While some other sources may occasionally provide rankings or recognition for individual attorneys,
While each content-section of legal directory submissions has its own value, it’s easy to overlook the importance of client references – especially because obtaining references is a challenging and often sticky process.
Preparing directory submissions can be an overwhelming and time-consuming task. There is help out there, however. In fact, providing assistance in preparing submissions has become nearly as big a business as publishing legal directories.
What are you looking for in the written submissions that can get firms ranked?
The Legal 500 recommends that firms include an overview of the practice group in the submission. This overview should be written as if it were a pitch document