Law firms are increasingly embracing an industry-focused model. At its core, this means presenting to the world as knowledgeable, cross-disciplinary problem-solvers for companies engaged in similar or related businesses. And, internally, it means breaking down artificial barriers...(more)
Jonathan Groner, PR Specialist and Freelance Writer, has been named to the LMA Capital Chapter Hall of Fame for his longstanding service to the Chapter through Board and committee service, and for generously sharing his wisdom and expertise as a mentor to many Chapter members.
A law firm that wants to position and maintain its brand in the marketplace has two options. It can pay a considerable amount to get its name before the public via advertising and sponsorships. Alternatively (and often additionally), it can "earn" an enhanced reputation through media relations.
On Thursday, February 20, 2014, the Legal Marketing Association – Metro Philadelphia Chapter met to discuss ways to improve relationships with reporters and practical points on effectively communicating with members of the media.
In the realm of law firm rankings and directories, Sir Issac Newton’s law of motion – for every action there is an equal and opposite reaction – prevails. Generally speaking, law firm marketers dread managing the ranks and lists as much as lawyers enjoy the competition.