On Tuesday, June 19, the Legal Marketing Association will host Webinar: Building Blockbuster Content into a Thought Leadership Franchise webinar.Join Brian Kiefer, Director of Communications, Seyfarth Shaw LLP as he discusses storylines and reporters.
On Thursday, February 20, 2014, the Legal Marketing Association – Metro Philadelphia Chapter met to discuss ways to improve relationships with reporters and practical points on effectively communicating with members of the media.
VIDEO & BLOG: Joshua M. Peck, Kenneth E. Davis & Larry Ceisler: Lessons to be learned for lawyers & communicators from the messaging of Pres. Obama & Gov. Romney in the 2012 election campaign.
Content strategy is one of the biggest buzzwords in legal marketing and PR right now, and with good reason. While reliance on good content is nothing new for legal PR pros, the way we are using it is very different today than even a few years ago.
On September 16, 2011, about 35 marketers from our Baltimore City Group heard a media panel discuss the evolving role of the reporter and the best ways to work with journalists in the Internet age.