Editor’s Note: If you've been following our series, you'll know that several of our earlier experts touched on how you can turbocharge your business growth by harnessing data from client engagement. But where exactly do you store the data? How can you make it useful to as many as possible? Read on!

Editor’s Note: This great post by Jill Huse and Andrew Laver builds upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and takes this one step further with geo-targeting. Read on!

On this, the fifth day of social media and digital media, Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. When combined, they have the potential to reshape more than legal marketing...

Our Chapter enjoyed record attendance at our Annual Half Day Program – Influencing the Client Experience.

The morning started with a discussion of what clients really want from their outside counsel relationships and included direct quotes from in-house counsel

LMA Capital Chapter Annual Half Day Program: Influencing the Client Experience

Coming October 2015

#LMADCHALFDAY

WHAT TO EXPECT:


Direct quotes from in-house counsel on what law firms are doing right and where they can do better
TED talks on how firms are creatively responding to today