The key to being a positive contributor to your law firm’s public relations efforts is understanding the role and scope of the firm’s PR efforts, says Kathryn Holmes Johnson, director of marketing and communications at Sterne, Kessler, Goldstein & Fox.

Your firm likely has common PR actions (regard

Project management requires a clear plan of attack as well as buy-in from your firm’s leadership, your team members and your vendors. Here are a few tips to help you establish effective vendor relationships that will allow you to stay on target and on deadline.

There have been rumblings around the death of the traditional sales funnel for years now. For law firms, where new business and revenue comes primarily from connections, it's all about your business relationships — the polar opposite of one-way communication.

Lawyers are always interested in getting more work and better work from their existing clients. If you ask a lawyer what his or her client really wants, the lawyer is likely to say “good legal work.” If you ask the client, you’ll get a far different answer. The client’s answer is what counts.

Craig Brown delivered useful advice to our Chapter on how legal marketing professionals can be effective coaches and as Brown emphasizes, how we can move from merely providing and holding the tools, to coaching and mentoring attorneys on how to properly use them.