Recent Articles
Posted By: Gina M. Eliadis
Thu Apr 2nd, 2020
Most marketing and business development functions have encountered team leadership changes at least once during their careers. In this article, three marketing professionals share their perspectives on navigating these changes.
Posted By: Bianca Barbucci
Fri Dec 6th, 2019
The Legal Marketing Association Eastern Canada division (LMAEC) celebrated its 2019 Your Honour Awards last Thursday night at the Hyatt Regency Hotel in Toronto. The YHA awards recognize the best of the best in terms of legal marketing initiatives.
Posted By: Mary K Young
Mon Mar 25th, 2019
Having a robust strategic plan not only benefits the firm but can also be essential to the success of the marketing and business development team.
Posted By: Cindy Thurston Bare
Mon Mar 25th, 2019
It is vital that marketing technologists understand both the tactical and strategic value of their tools for greater efficiency, data-driven planning and enhanced client service. The following articles reveal a myriad of ways firms can leverage experience data strategically.
Posted By: Bobbie Conklin
Mon Mar 25th, 2019
Considering the expectations placed on partners for business development, why should we wait until promotion to partnership occurs to provide coaching, education and training to associates?
