Most marketing and business development functions have encountered team leadership changes at least once during their careers. In this article, three marketing professionals share their perspectives on navigating these changes.
The Legal Marketing Association Eastern Canada division (LMAEC) celebrated its 2019 Your Honour Awards last Thursday night at the Hyatt Regency Hotel in Toronto. The YHA awards recognize the best of the best in terms of legal marketing initiatives.
Having a robust strategic plan not only benefits the firm but can also be essential to the success of the marketing and business development team.
It is vital that marketing technologists understand both the tactical and strategic value of their tools for greater efficiency, data-driven planning and enhanced client service. The following articles reveal a myriad of ways firms can leverage experience data strategically.