The Legal Marketing Association Eastern Canada division (LMAEC) celebrated its 2019 Your Honour Awards last Thursday night at the Hyatt Regency Hotel in Toronto. The YHA awards recognize the best of the best in terms of legal marketing initiatives.
Having a robust strategic plan not only benefits the firm but can also be essential to the success of the marketing and business development team.
It is vital that marketing technologists understand both the tactical and strategic value of their tools for greater efficiency, data-driven planning and enhanced client service. The following articles reveal a myriad of ways firms can leverage experience data strategically.
Considering the expectations placed on partners for business development, why should we wait until promotion to partnership occurs to provide coaching, education and training to associates?
For law firms, the public relations (PR) function is always changing. Much like the word “publication,” and its inherent print-based definition, the term “public relations” at times feels antiquated and inadequate to describe what this function has become. The question is, "Where are we going?"