Karen Cariello, 2017 co-chair for the Digital & Social Media SIG, wraps up our series with her thoughts on how to pull everything together for your firm.
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created
On this, the 6th day of social media and digital media, Jennifer Simpson Carr, Business Development Manager, Tech and Life Sciences, at Lowenstein Sandler, talks about social and digital media strategies and how important it is that they are integrated with your firm's overall strategy.
Back in the dark ages of the internet, building “the list” was a best practice for email marketing. The theory was great: send your firm’s monthly newsletter, event listings, and any other firm content down the pipe and a certain percentage of people will “convert.”
While content marketing has traditionally taken a back seat in law firm strategy, it is no longer a topic that can be ignored. Content has become an essential facet of a well-rounded marketing strategy, and there is no shortage of vehicles that lawyers can employ to share their ideas with the outsid