Editor’s Note: Guy Alvarez is a leading digital marketers who frequently works with leading law firms and companies to improve their digital marketing and website results. Here's his take on how firms are truly missing the mark when it comes to segmenting their audience and delivering tailored conte
This thoughtful contribution to our series is from Oliver Thoenen, who oversees internal and external communications for Hinshaw & Culbertson LLP. Oliver highlights the rise of live video by brands as a transformational occurrence in 2016. It's a trend that he thinks is here to stay and one that law
On this, the fifth day of social media and digital media, Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. When combined, they have the potential to reshape more than legal marketing...
In today's 12 Days of Social & Digital Media post, Vuture President Matt Parfitt takes us on a journey into digital tools that are inevitable, and that will result in more personal relationships with our clients and prospects.
In today's 12 Days of Social & Digital Media post, Allen Matkins's Online Marketing Manager Stefanie Knapp talks about how law firms are prepared to take social and digital media to the next level with partnerships, data, ROI and automation