On February 20, the Legal Marketing Association’s Los Angeles Local Group was honored to host Deborah Knupp, Managing Director at GrowthPlay, for a business development coaching workshop. The program took place at Akerman LLP in downtown Los Angeles during lunch and Loeb & Loeb LLP in Century City.

Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.

Connect. Engage. Inspire. LMA is a community that brings together all types of industry specialists from firms of all sizes. Consultants and vendors, lawyers, marketers from other professions, and marketing students can connect and share their knowledge.

Join us to discover key insights - and practical ideas - for some of the most powerful "missing links" in the professional marketer's toolkit - content marketing, inbound marketing and thought leadership.

For the first time, the Legal Marketing Technology Conference will extend its franchise from San Francisco to a new location: the new "Legal Marketing Technology Conference Midwest" will take place in Chicago on June 23, 2016.