Asking your firm “How many website visitors did we disappoint today?” isn’t nearly as warm and fuzzy as touting all the great things you’re doing online. However, as Sonny Cohen, director of internet marketing strategy for Duo Consulting emphasized, it’s a question we should all be asking.

Sue Remley, VP of marketing consulting and Melanie Trudeau, marketing director at Jaffe PR, spoke on how to use various metrics to support your strategic marketing plan. Their presentation also addressed how to use statistics to hone your business and marketing strategies to increase ROI.

In her August LMA luncheon presentation "R.O.I., The Only Technology Acronym that Matters," Chris Fritsch, J.D., encouraged the audience to look past fancy features, functions and distracting technology acronyms and start focusing on obtaining technology solutions that will bring value to your firm.

Jennifer Gamber is a marketing and business development strategist at Marshall, Gerstein & Borun LLP in Chicago. She holds a B.B.A. in business journalism from Baylor University and an M.A. in journalism from Michigan State University,