Is your firm’s target market “anyone who will pay our rates”? One of the biggest mistakes that firms make is trying to market to everyone. Firms need to understand their current clients if they want to increase their client base and improve the services they offer their clients.
Speaking engagements are huge responsibilities. Attendees give speakers their time and in return they expect quality information that is presented in an engaging and professional manner.
A Baby Boomer, a Gen-Xer and a Millennial all walk into a bar (or, rather, your office). Now what?
Don’t panic - while it may be difficult, there are ways to successfully reach various generations when it comes to legal marketing. However, where
Capital Ideas Newsletter
The Capital Ideas Newsletter is hosted on the LMA website, which makes individual articles available for you to read anytime. You'll be able to navigate to all of the newsletter content from there.
PRESIDENT’S PODIUM Confessions of a Technology
As law firms embrace the digital age and invest in new technologies and platforms for communicating with clients and prospects, digital content marketing has become essential to any successful legal marketing department’s strategy.