Recent Articles
Posted By: LMA International
Wed Oct 24th, 2018
Webinars are the perfect channel to drive your opt-in strategy and overcome the challenges of GDPR. Register for a webinar on Tuesday, Oct. 30, to learn how to build an opt-in strategy with webinars for on-demand content.
Posted By: Stefanie L. Knapp
Mon Dec 4th, 2017
Stefanie Knapp, Co-Chair of the Social & Digital Media SIG, kicks off our annual look ahead at what's trending in social and digital media.
Posted By: Karen B. Cariello
Thu Dec 22nd, 2016
This thoughtful contribution to our series is from Oliver Thoenen, who oversees internal and external communications for Hinshaw & Culbertson LLP. Oliver highlights the rise of live video by brands as a transformational occurrence in 2016. It's a trend that he thinks is here to stay and one that law
Posted By: Karen B. Cariello
Mon Dec 19th, 2016
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created
Posted By: Jessica G. Sharp
Tue May 7th, 2013
Content strategy is one of the biggest buzzwords in legal marketing and PR right now, and with good reason. While reliance on good content is nothing new for legal PR pros, the way we are using it is very different today than even a few years ago.
