Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!

We asked Arielle Lapiano to share her thoughts on improving communication. She zeroed in on the importance of improving email communication and offers great advice for anyone in any business.

Lawyers are always interested in getting more work and better work from their existing clients. If you ask a lawyer what his or her client really wants, the lawyer is likely to say “good legal work.” If you ask the client, you’ll get a far different answer. The client’s answer is what counts.

Looking For the Key to the Proverbial City? Communication…Communicating with Attorneys About Marketing Activities 

Do you ever get the feeling that the lawyers in your firm don’t know exactly what you do?

All of us are constantly called upon to speak in business and social situations, and a great deal can depend on how effective we are. It’s not just a formal speech or a panel presentation that can be so crucial; it can be a moment to speak up in a meeting or a surprise encounter with the boss.