The ultimate goal within the legal marketing profession is to establish yourself as a trusted advisor to your lawyers. While lawyers and legal marketers are both trained in client service, writing, and business development, we legal marketers provide unique and valuable perspectives that help set ou
Some people make a point of being quirky and memorable at networking events. What do you do? “I guide people through the jungle.” What do you do? “I peel onions.”
This approach certainly has its merits.
On Tuesday, July 26, more than 130 members of the LMA community gathered at the Longview Gallery for an fun evening of mixing and mingling at the annual summer social. Always one of the most anticipated events of the year, attendees had a wonderful time socializing with friends...
Legal Marketing Launch with Bentley Tolk is a podcast of interviews with law firm rainmakers, in-house legal marketing professionals, and marketing and business development consultants, and service providers.
I first discovered the podcast after Nancy Mryland was interviewed about Twitter
Four leading marketing and business development consultants share their answers.
In the constantly shifting and increasingly hyper-competitive legal business environment, effective law firm marketing with direct involvement from attorneys has become critical. The way attorneys engage with current a