Back in 2011, a LexisNexis Martindale-Hubbell study found that nearly half of law firms around the world were soliciting feedback from their clients via in-person or telephone interviews, surveys or other formal information-gathering processes.
Recently, I sat down with Wiley Rein’s CMO Alina Gorokhovsky to discuss her illustrious legal marketing career. She offered the following insights and advice.
Alina didn’t set out on a path to lead strategic growth through marketing and business development initiatives for law firms
The “Big Idea” category for the 2014 LMA Capital Chapter Your Honor Awards is a broad one: the award criteria are defined as being “presented to the chapter member(s) who has taken their marketing efforts to the next level
The LMA Capital Chapter is beginning the process of determining the slate of candidates to fill open seats on the Chapter’s Board of Directors. We would like to encourage members who have any interest in serving on the Board to reach out to the current Board Member