Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space.
I’m no expert on artificial intelligence – or even technology for that matter – but it doesn’t matter. It’s 2017, and artificial intelligence is profoundly impacting our personal and professional lives. As a millennial (yes, I went there), I am All. About. Convenience.
As we look forward to 2015, many legal marketers are focused on budgets and practice team plans. However, with the promotion of new partners in the New Year, it is important to be mindful of the strategies legal marketers can use to help these new partners develop personalized, professional developm
When an attorney is selected to speak at an event, the marketing department goes into action to make sure they are prepared. Are there any leftover tchotchkes in the marketing closet or should we order new ones? Can we get an attendee list?
With the holiday season upon us, law firms’ thoughts turn to the logistics of sending holiday cards and brainstorming the hottest client gifts. And, while these touch points show clients that your attorneys appreciate their business, why not consider taking it a step further?