Recent Articles
Posted By: Mohib Qidwai
Thu Dec 19th, 2019
When developing a business development strategy for your firm, practice area, industry group or your own individual practice, are you looking at numbers as a means to influence decisions? You should be.
In an age when every facet of life is measurable, firms that want to survive and thrive must wel
Posted By: Andrew Dawoud
Thu Sep 27th, 2018
Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior and more.
Posted By: Susan Kostal
Thu Jun 2nd, 2016
Three tech company in-house counsel shared their likes and dislikes at the LMA - Bay Area Chapter/Silicon Valley Group’s In-House Counsel Summit, “The Client Perspective: What In-House Counsel Want from Their Law Firms.” Here are 10 important points from the discussion, which took place on May 25th.
Posted By: Libby Jakes
Tue Oct 20th, 2015
At our September program, Debra Baker from Law Leaders Lab joined LMA SoCal to discuss how marketers can draw upon the unique “big data” inside the heads of their attorneys to differentiate their firm in ways competitors cannot.
Posted By: Roy E. Sexton
Fri Mar 27th, 2015
The phrase “big data” has become as ubiquitous in the legal marketing profession as it is confounding. There is such potential to mine and craft analysis and reporting to maximize our value, yet the business literacy required to speak the outcomes-based language can be daunting.
