When Zynga’s Chief Legal Officer Phuong Phillips works with outside counsel, she sometimes has to remind them that less is more when it comes to providing legal advice.
At LMA’s 2019 annual conference in Atlanta, much of the conversation centered around legal marketing’s impact on legal operations. LMA Bay Area conducted recaps recently for members in San Francisco and Sacramento.
As law firms continue to embrace new technologies to streamline everything from client service to back-office operations, LMA Bay Area recently hosted a program highlighting the benefits of a tech-based strategic approach to marketing and business development.
Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.
We invite you to join the Legal Marketing Technology Conference/West Conference Committee, which will organize the 2018 Legal Marketing Technology Conference/West in San Francisco January 31-February 1, 2018.