At LMA’s 2019 annual conference in Atlanta, much of the conversation centered around legal marketing’s impact on legal operations. LMA Bay Area conducted recaps recently for members in San Francisco and Sacramento.
As law firms continue to embrace new technologies to streamline everything from client service to back-office operations, LMA Bay Area recently hosted a program highlighting the benefits of a tech-based strategic approach to marketing and business development.
Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.
We invite you to join the Legal Marketing Technology Conference/West Conference Committee, which will organize the 2018 Legal Marketing Technology Conference/West in San Francisco January 31-February 1, 2018.
Three tech company in-house counsel shared their likes and dislikes at the LMA - Bay Area Chapter/Silicon Valley Group’s In-House Counsel Summit, “The Client Perspective: What In-House Counsel Want from Their Law Firms.” Here are 10 important points from the discussion, which took place on May 25th.