Thirty years after becoming widely available, the internet remains full of opportunity for those who embrace it as part of their marketing and business development strategy, and full of pitfalls for the unwary.
When developing a business development strategy for your firm, practice area, industry group or your own individual practice, are you looking at numbers as a means to influence decisions? You should be.
In an age when every facet of life is measurable, firms that want to survive and thrive must wel
Ever tried pitching a story about something that took place a few days ago, or a trend that’s already been covered? It doesn’t work out so well.