On the ninth day of social & digital media, Adrian Lurssen of JD Supra discusses metrics and the importance of looking at the context around your data.
Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
We asked industry leader Molly Miller of ALM to give us perspective on mobile consumers of legal content – what they’re reading when and why that’s important. The implications here go beyond mobile-optimized websites. Here’s how smart marketers can put this to work for them in 2018.
Legal marketing, sales, service and the practice of law are being affected by new technologies. Marketers need to have a high level of technical literacy to stay relevant.
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created