Recent Articles
Posted By: Adrian Lurssen
Tue Dec 18th, 2018
On the ninth day of social & digital media, Adrian Lurssen of JD Supra discusses metrics and the importance of looking at the context around your data.
Posted By: Stefanie L. Knapp
Fri Dec 15th, 2017
Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
Posted By: Karen B. Cariello
Wed Dec 6th, 2017
We asked industry leader Molly Miller of ALM to give us perspective on mobile consumers of legal content – what they’re reading when and why that’s important. The implications here go beyond mobile-optimized websites. Here’s how smart marketers can put this to work for them in 2018.
Posted By: LMA International
Wed Mar 15th, 2017
Legal marketing, sales, service and the practice of law are being affected by new technologies. Marketers need to have a high level of technical literacy to stay relevant.
Posted By: Karen B. Cariello
Mon Dec 19th, 2016
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created
