Recent Articles
Posted By: LMA International
Tue Sep 11th, 2018
Join Ashraf Lakhani as he dives into the results from the 2018 LMA Member Benefits Survey.
Price: Complimentary for Members
Posted By: LMA International
Wed Jun 20th, 2018
Don’t miss all of the recorded programs from the 2018 P3 Conference. Find industry tools, solutions and insights geared for marketers of all levels, mapped to the domains skills and competencies outlined in the Body of Knowledge (BoK).
Member Price: $299
Prospective Member Price: $499
Posted By: LMA International
Wed Jun 20th, 2018
In this session, explore the sources of value for clients derived from different types of matters, and explores how firms can use those levers as a guide in setting pricing that aligns with these priorities.
Member Price: $59
Prospective Member Price: $79
Posted By: LMA International
Wed Jun 20th, 2018
As buyers, we are all 'predictably irrational.’ In this session, gain an understanding pricing-anchoring, price relativity and context, deal effect and more.
Member Price: $59
Prospective Member Price: $79
Posted By: LMA International
Wed Jun 20th, 2018
Through case studies, you'll develop a scope of work document and then, deal with scope change issues and conversations as the project proceeds.
Member Price: $59
Prospective Member Price: $79
