If your firm doesn’t have the resources to have an in-house PR team, this session will guide you through choosing a PR partner, evaluating PR agencies, when to do an RFP and what PR RFPs should include and more.
Familiarize yourself with one of the most crucial aspects of public relations for any industry – crisis communications. Learn how to plan for and manage a crisis, protect your firm’s reputation and digital footprint and more.
This panel discussion will analyze the current state of media in terms of citizen reporting, its ties to PR, social media’s role and more.
Identify the best channels, content, metrics, and more to build and substantiate a successful marketing campaign and generate results.
Amplify your thought leadership programs by viewing brand development and growth opportunities as synonymous and learn how to utilize metrics to fine-tune your writing and make it all happen.