Liz Cerasuolo is a smart, dedicated marketer, leader and mentor with a great deal of knowledge to share with all of us, which is why I was excited when she said she could join us for this year's LMA Social Media SIG 12 Days of Social Media project.

It's the 5th Day of Social Media, and Mintz Levin's Kristina Eastham shares her insight into what firms should focus on in 2016.