Recent Articles
Posted By: Sarah Elizabeth Blanchard
Fri Jun 14th, 2019
Social media has become a staple in law firms’ strategic branding efforts, but marketers struggle to justify a business case, especially with lawyers who are hesitant to use social media for business development.
Posted By: Rachel Shields Williams
Fri Jun 14th, 2019
Research shows us time and time again, that “our vibe affects our tribe.” In other words, if we are anxious or stressed, it negatively impacts the other members of our teams. A key way to manage that kind of stress and anxiety is through practicing mindfulness.
We all want to be the best leaders po
Posted By: Eury Jung
Fri Jun 14th, 2019
In Busting Silos: How to Turn the Concept of Cross-Selling into Practice, Jaime Sheldon and Julia Studdard (Director of Business Development and Senior Business Development Manager, respectively) of Akin Gump Strauss Hauer & Feld LLP presented a cross-selling case study.
Posted By: Bobbie Conklin
Fri Jun 14th, 2019
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” –John Quincy Adams
If you have had the pleasure of meeting Betsy Spellman, Chief Marketing Officer of Steptoe & Johnson PLLC, you have been in the presence of someone who epitomizes leadership.
Posted By: Jeff Scalzi
Wed Jun 12th, 2019
CMO Panels are often the most anticipated events of the year for legal marketing professionals, and this month’s CMO Panel in Boston is no exception. Deborah Farone will moderate.
