As an experienced legal business development professional and member of the Legal Marketing Association for most of the past 17 years of my career, I was honored to be the 2018 LMA Southwest Region Scholarship recipient to what I affectionately call “the big show!” I wanted to walk away from the 201
The “Impact Marketing for Small and Mid-Sized Law Firms” pre-conference programs at the 2018 LMA Annual Conference includes a plethora of information and skills that are directly actionable by the legal marketers in the small/mid-sized law firm space. This was hands-down some of the best, practical
On May 17, LMA’s New York Group hosted a lunch program on RFPs. Panelists discussed how to prepare a strategic approach to respond to RFPs for legal services and that managing the process and tactical/responsive pricing may result in markedly improved success rates.
More than 70 years of total legal marketing ”association” came together to share their experience and expertise at the 6th Annual CMO Forum this March.
On May 17, the Philadelphia Local Group held its inaugural Future Leaders Boot Camp at White and Williams LLP. Robyn Addis, 2018 Philadelphia LSC Chair and Emilie Klenk, Future Leaders SIG Chair welcomed future leaders from across the region and at various stages in their careers.