Recent Articles
Posted By: Jenna K. Schiappacasse
Wed Dec 11th, 2019
On the final day of the 2019 LMA Annual Conference, a panel of C-suite leaders converged at the same conclusion: While we all thought we would be doing something very different from what we are doing now, we wouldn’t change the path that got us to where we are.
Posted By: Adam Hopkins
Wed Dec 11th, 2019
Web metrics are measured through key performance indicators. But not many law firms are measuring them fully. While many firms are measuring ... profitability, billable hours and overall productivity—most firms, and their marketing teams, miss the mark by not measuring cost rates or even win rates.
Posted By: Alice Simons
Wed Dec 11th, 2019
Ever wonder how other firms your size can afford that CRM, and if anyone actually uses it? In Baltimore on October 17, we put our heads together to ask questions and share ideas (both good and bad) at our annual BYO Think Tank for Small to Mid-Sized Law Firms.
Posted By: Adam Hopkins
Wed Dec 11th, 2019
Content Pilot executives Deborah McMurray and Keith Wewe presented on how law firms respond to the request for proposal (RFP) process at the 2019 LMA Mid-Atlantic Region Conference. The presenters’ main point: law firm marketing teams need to view the RFP process as part of revenue generation.
Posted By: Kim Trone
Wed Dec 11th, 2019
Dating back to her days on the college debate team, Christine Clapp, President of Spoken with Authority, admitted to the Baltimore Local in a recent program that, like many of us, she wasn’t comfortable with public speaking and feared it would always hamper her.
