Recent Articles
Posted By: David Juarez
Wed May 29th, 2019
When Zynga’s Chief Legal Officer Phuong Phillips works with outside counsel, she sometimes has to remind them that less is more when it comes to providing legal advice.
Posted By: David Juarez
Thu May 2nd, 2019
At LMA’s 2019 annual conference in Atlanta, much of the conversation centered around legal marketing’s impact on legal operations. LMA Bay Area conducted recaps recently for members in San Francisco and Sacramento.
Posted By: David Juarez
Mon Apr 15th, 2019
As law firms continue to embrace new technologies to streamline everything from client service to back-office operations, LMA Bay Area recently hosted a program highlighting the benefits of a tech-based strategic approach to marketing and business development.
Posted By: Stacy Pollicino
Tue Mar 26th, 2019
The LMA Bay Area has so many wonderful people as members and as leaders - we truly are spoiled! From industry thought-leaders to subject matter experts to C-level executives, our LMA network is rich with knowledge, experience, and accolades. In 2019, we plan on spotlighting a few of these incredible
Posted By: Laura Ernde
Mon Feb 25th, 2019
Why should the attorneys at your firm beef up their presentation skills? According to a recent survey by B2B marketing agency Hinge, speaking engagements are far and away the top source for generating new business leads.
