Editor’s Note: Guy Alvarez is a leading digital marketers who frequently works with leading law firms and companies to improve their digital marketing and website results. Here's his take on how firms are truly missing the mark when it comes to segmenting their audience and delivering tailored conte
For LMA members, secure your seat today at FT Future of Marketing (Sept. 21 in New York City) and register with the marketing code LMA20 to save 20%.
Taking place on Sept. 21 in New York, the 2016 FT Future of Marketing will tackle the skills need to become the "complete" marketer - one who can evaluate and execute even during times of uncertainty and connect with today’s conscientious consumer. Early bird ends July 1.
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Law firms are often late adopters of the latest trends in marketing, so it can be helpful to keep a pulse on what is going on in other professional services industries to stay on the cutting edge. These five B2B marketing strategy blogs provide a wealth of thought leadership across a broad